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14-Oct-2021 4:37 PM

Ultra Air CEO: It's not about the flight, it's about the destination

Ultra Air CEO William Shaw, speaking at CAPA Live from Puerto Rico October 2021, stated (13-Oct-2021) the start-up carrier is "in the business of giving people fair value for what they want". Mr Shaw said low cost airlines worldwide have understood "it's not about the flight, it's about the destination", quoting Ryanair CEO Michael O'Leary saying "We didn't know that treating people right was profitable".

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