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20-Nov-2020 9:11 AM

Tripadvisor and Phocuswright release report on latest traveller and recovery trends

Tripadvisor and Phocuswright jointly released (18-Nov-2020) a research paper into changing global travel demand trends and traveller behaviours in the wake of the ongoing coronavirus pandemic. Key findings from the report include:

  • After positive signs of recovery in domestic leisure travel over the summer, demand for accommodation is now falling back in a number of markets as infection rates rise;
  • Europe experienced the strongest leisure travel recovery during the summer, with the number of travellers researching domestic hotel stays reaching 2019 levels of demand for a sustained period in late Jul-2020 and Aug-2020. Recent reintroductions of lockdown restrictions in countries like France, Germany and the UK has seen demand for rooms drop;
  • In the US, the domestic hotel recovery was slower but steadier than major markets in Europe. By the first week of Sep-2020, domestic hotel clickers in the US - likely driven by leisure travellers - outnumbered those in the same week in 2019;
  • Signs of recovery in Asia Pacific were less obvious across the region as a whole between Jun-2020 and Oct-2020, though some markets - such as Singapore - saw a surge in demand for domestic stays;
  • Confidence to travel remains fragile, but with big differences by market: Of consumers surveyed in six markets, confidence to travel was highest among US respondents (48% said they felt more confident it would be safe to travel in the next three months compared to the previous three) and lowest among respondents in Italy (12%);
  • Travellers are reassessing the type of trips they want to take: 65% of those surveyed say the ability to avoid crowded places when travelling is now a more important factor in their choice of destination than it was pre-pandemic, and more than half (52%) say they are more likely to take an outdoor/nature trip than they were before the pandemic. Between May-2020 and Sep-2020, outdoor activities, nature and parks accounted for 34% of all attraction page views on Tripadvisor, up from 25% in 2019;
  • Choice of destination is changing: Oct-2020 data shows ski and seaside resorts, as well as other rural destinations, dominated the list of fastest recovering destinations in Europe for domestic accommodation searches on Tripadvisor. Over the same period, destinations like Key West, Myrtle Beach and Sedona were recovering quicker than larger destinations like New York and Las Vegas in the US;
  • Despite continuing consumer uncertainty, the desire to travel remains very strong: Nearly two thirds (65%) of respondents are still thinking about where they want to travel next. [more - original PR]

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