Travelport: Travellers demand value, personalisation and digital solutions

Travelport released (16-Sep-2019) its Global Digital Traveler Research 2019 finding (16-Sep-2019) travellers across the world are increasingly prioritising value over cost, demanding more autonomy over personalisation and using digital solutions to research and manage their trips. Key findings concerning booking trends include:

• When booking a flight, value is a top priority for 86% of travellers. Only 18% book solely on cost. This trend is apparent across all age groups led by Baby Boomers (91%) who prioritise value marginally more than younger generations;
• To find offers of value, travellers 'nearly always' use a combination of travel review sites (42%), price comparison sites (38%), recommendation sites (36%) and have conversations with travel consultants (31%);
• But when shopping online, travellers have mounting frustrations when it comes to knowing which companies they can trust (50%, up 6% on 2018). They are also frustrated by not knowing whether online reviews are genuine (50%) and the time required to find the right option (43%). [more - original PR]