Tiger Airways Australia CEO Rob Sharp revealed (03-Jul-2013) the LCC will be renamed Tigerair Australia and change its livery as part of a group-wide rebranding exercise aimed at better connecting with customers. Mr Sharp said: “Today’s news is much more than just a fresh coat of paint and a new logo, it is the start of the revival of our airline here in Australia and should be seen as reinforcement of our commitment towards continuous innovation and improvement,’’ Mr Sharp added, “ The strategic repositioning of the brand will assist us through a significant period of growth over the coming years.” Mr Sharp said the rebranding will also see a new website design, effective from 03-Jul-2013. Mr Sharp noted: “Tigerair is already heading in the right direction, however we have a long way to go. Our two key priorities now are to create a stronger operating platform that can deliver growth and to build a sustainable business that brings greater competition to the Australian budget carrier market.’’ The first rebranded A320 aircraft will operate to Alice Springs on 03-Jul-2013. [more - original PR 1] [more - original PR 2]
Tiger Airways Australia rebrands to Tigerair Australia
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