3-Jul-2013 9:17 AM

TACA services now marketed under Avianca brand

Avianca announced (01-Jul-2013) TACA Airlines services in Peru and all other countries where the brand exists will now be marketed under the unified Avianca brand. The TACA brand had existed in Peru for 13 years and in Latin America for 82 years. Avianca Peru sales manager Erika Hundskopf said, "As an airline, we are very excited about the unification of the commercial brand, now we can project ourselves as an airline with regional scope and in the Americas with a single and improved travel experience and service standard. In Peru we will continue offering the destinations which were offered under the TACA brand, [with] our distinguished service and quality of attention, but under the new commercial brand of Avianca, which we hope will continue to be the preferred [choice] of the Peruvian passenger." As previously reported by CAPA, Avianca revealed its new unified "Avianca" brand to be adopted by TACA Airlines, Aerogal and Tampa Cargo (now Avianca Cargo) in May-2013. The carriers will maintain their individual AOC's but be integrated under a unified "AV" flight code, while fleet re-branding will be complete by 2016. [more - original PR - Spanish]

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