Southwest Airlines CEO, Gary Kelly, forecast the carrier would continue to show revenue growth in 4Q2010 and has momentum building up for year-on-year improvement 1Q2011. CFO Laura Wright stated that while bookings for the remainder of Oct-2010, as well as Nov-2010 and Dec-2010, “look strong”, the carrier’s year-on-year comparisons for Nov-2010 and Dec-2010 may be more difficult due to its CASM acceleration last year (Seeking Alpha, 21-Oct-2010). She added the carrier may have more difficult year-on-year capacity comparisons for 4Q2010. However, the CFO noted Southwest’s bookings, price and sequential revenue trends for Oct-2010 so far “indicate sustained momentum of our year-to-date revenue results”. Southwest expects another year-on-year increase in revenues for 4Q2010, but at a lower rate to 3Q2010, as the carrier reported USD24 million in ancillary revenue in 4Q2009 versus USD12 million in 3Q2009 for the same initiatives.
Southwest Airlines expects momentum to continue for next two quarters
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"Level": IAG's new long haul low cost brand to launch 4 routes from Barcelona, with more to come
On 17-Mar-2017, IAG announced the launch of its newest airline brand, 'Level', which it will use to operate the group's first long haul low cost flights from Jun-2017. The launch routes will be from Barcelona to Los Angeles, Oakland, Buenos Aires and Punta Cana. It will compete head to head with Norwegian on the Los Angeles and Oakland routes.
In Dec-2016, IAG had said that it had not yet decided whether to create a new brand or to operate its planned Barcelona long haul low cost routes under one of its existing brands British Airways, Iberia or even Aer Lingus. Vueling was ruled out, although its strength at Barcelona will provide connecting feed. IAG's solution is to create Level, a new airline brand, but to operate it initially with Iberia pilots and cabin crew.
IAG has also confirmed that Level will deploy two new 314 seat Airbus A330-200s (293 economy and 21 premium economy) and will create up to 250 jobs based in Barcelona. Level, IAG's first entirely new airline brand, will also look to expand to add flights from other European cities.