SAS to launch 21 new routes in summer 2012
SAS announced (12-Oct-2011) plans to launch 21 new routes in its summer 2012 timetable, which commences in Mar-2012. The launch of the new routes is also a direct extension of SAS' new '4Excellence' strategy, CEO Rickard Gustafson stated. Part of 4Excellence is a larger proportion of leisure passengers across its network. "We expect a large proportion of the growth in the airline industry to come from leisure passengers, and this is naturally something SAS wants to share in," Mr Gustafson said.
"At the same time, we will make even more efficient use of our aircraft, enabling us to expand the range we offer to our customers. In addition to the 21 new routes, SAS will increase frequencies on its key Norwegian domestic routes in summer 2012. [more - original PR]