Qantas CEO Alan Joyce, speaking at the CAPA Australia Pacific Aviation Summit, stated (08-Aug-2013) the carrier's strategy over the last 10 years has been very successful and has given the carrier its edge when it comes to competition in the domestic market. Mr Joyce said the success of the strategy has enabled further investment into the various Qantas businesses including the Qantas Frequent Flyer programme and Jetstar Airways. Mr Joyce said the high customer satisfaction feedback is only one indicator of the success of the business and "we plan to continuously invest in this virtual circle" to remain the “most preferred airline in Australia”
Qantas CEO: Our strategy over the last 10 years has been very successful
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