8-Aug-2013 9:43 PM

Pinc Management Consultancy notes need to render product adequately in mobile space

Pinc Management Consultancy Pty Ltd director Stephen Pearse, speaking at the CAPA Australia Pacific Aviation Summit, noted (08-Aug-2013) travel businesses need to be aware of online and mobile presence and strategies, stating: "If you are not rendering your product adequately in the mobile space, the next generation of passengers are quick to discard and move on". He also noted Apple, Google, Facebook and Amazon "could become travel retailers for tomorrow". He noted their dominance in the arena.