- Passenger number: 682,000, +24.6% year-on-year;
- Aircraft movements: 11,427, +19.4%.
Moscow Vnukovo Airport reports 24.6% rise in Apr-2010 pax
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Pobeda: Aeroflot's fast-growing LCC has become a key part of its multi-brand strategy
Two years on from its Dec-2014 launch Aeroflot's LCC subsidiary Pobeda is firmly established as the fifth largest airline in Russia by seats, with a 6.8% share in the domestic market (week of 19-Dec-2016, source: OAG). Bucking the trend of declining traffic in the Russian market – which is being dragged down by falling international demand – Pobeda is growing rapidly.
Although still strongly domestically focused, the Moscow Vnukovo-based airline commenced international operations in Feb-2016 and will have launched 12 international routes during the course of 2016.
On a city pair basis, 23 of the 41 Pobeda routes in 2016 are not operated by other Aeroflot Group airlines. There are 17 Moscow routes (and one from Saint Petersburg) flown by both Pobeda and Aeroflot from different airports. An important part of the Aeroflot Group's multi-brand strategy, Pobeda is the only LCC in Russia and has stimulated demand among price-sensitive passengers in point-to-point markets.
Finnair and TAP Portugal: their location based long haul niche strategies compared
Both Finnair and TAP are based in peripheral corners of Europe: Finnair in the extreme northeast and TAP in the southwest. Both are based in countries with relatively small populations, but they have developed networks that capitalise on their geographic location to carry connecting traffic from across Europe and elsewhere to long haul destinations in other continents.
TAP's main long haul market is Upper South America (primarily Brazil), but it also has a secondary long haul niche in Africa. Finnair's main long haul market is Northeast Asia, with an additional presence in South and Southeast Asia. Both also operate to the US. On short haul, LCC competition has been a bigger threat to TAP than to Finnair, but cost savings are important to both.
TAP and Finnair have similar traffic volumes, unit costs and average trip lengths. Moreover, both have struggled to generate sustainable profitability. This report compares and contrasts Europe's two leading independent exponents of the location based long haul niche strategy. Both are set to accelerate their long haul growth.