Malaysia Airlines senior VP global sales and distribution Duncan Bureau, speaking at the CAPA Australia Pacific Aviation Summit, stated (08-Aug-2013) the carrier has a strategic partnership with Google, and the two companies have been working together for the past year. He said that "Google has heavily invested in this space" and Google has an employee at the carrier's headquarter. He said the carrier is using Google Analytics and is increasing looking at demand forecasting. He said schedule planners are being involved in this, with the carrier to increasing use data beyong looking only at transaction. He also said the companies are working on ways to get visitors to stay on the carrier's site and to use information on search habits to determine where people want to travel to.
Malaysia Airlines has strategic partnership with Google, Google has employee at MAS HQs
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Southeast Asia’s aviation market recorded healthy growth in 2016, with passenger traffic expanding faster than the global average across nearly every country in the region. Six of Southeast Asia’s 10 countries had growth in or near the double digits, led by Vietnam and Myanmar. Seven countries had growth equal to, or higher than, in 2015.
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