Malaysia Airlines: Bulk of business booked through GDS channel
Malaysia Airlines senior VP global sales and distribution Duncan Bureau, speaking at the CAPA Australia Pacific Aviation Summit, stated (08-Aug-2013) the "bulk" of its business goes through the GDS channel, with the carrier also seeing "tremendous growth" in distribution through the oneworld alliance. He noted, "We are not in the position to be able to fill every seat every day on our own" and so GDS is the best distribution mode for the carrier. He said that while the carrier would always like to see cost reductions in the GDS, it notes that the GDS does provide revenue advantages and it is "willing to pay for this". He also said that a big part of the changes made as part of its restructuring process, which has seen the carrier move from a USD2.5 billion loss in 2011 to USD400 million in 2012, "is in distribution" and getting the "product on shelf and leveraging distribution channels".