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2-Jul-2013 12:45 PM

Lufthansa relaunches low-cost unit, with 'New Germanwings' launch on 01-Jul-2013

Germanwings stated (01-Jul-2013) the "new Germanwings" launched its completely new brand and product concept on 01-Jul-2013, offering an "à la carte flying" concept. Details include:

  • "À la carte travel": Passengers will be able to choose from three basic economy class modules - Best, Smart and Basic.
    • Best fare: Represents the best product currently available on inter-European low-cost routes. A seat in one of the three forward-most rows will be reserved for the passenger with a seat pitch of 32 inches (81.2 centimetres) and an empty middle seat. Other components of the new Best fare include access to Lufthansa lounges, priority check-in and the use of the fast lane at security checks, more miles in the Miles & More programme, HON Circle miles, double the baggage allowance (two items weighing 23 kilograms each), à la carte catering on board, flexible rebooking and ticket cancellation. The cabin area containing the Best seats is significantly isolated by a screen. The Best fare is available via all booking channels for all intra-German flights as well as for Germanwings' core European markets, that is to say Austria, Switzerland, Belgium, Russia, France and UK;
    • Smart fare: Is the new standard fare and corresponds to a conventional economy product. Rows towards the front of the aircraft will be reserved for passengers on this fare. Passengers will have a 32-inch (81.2-centimetre) seat pitch. Smart includes catering in the form of a snack and non-alcoholic drinks as well as a 23kg baggage allowance;
    • Basic Fare: Corresponds to a conventional low-cost product. Those who avail of this fare will opt to forego free catering and a baggage allowance, for example, and will be able to choose a seat from row eleven back.

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