Lufthansa eyes Latin America for growth
Lufthansa plans to expand into strong-growing South American markets due to ongoing economic weaknesses in developed markets, VP Americas Jurgen Siebenrock told Reuters. Lufthansa plans to increase capacity on Brazil routes by 60% in 2011. Lufthansa has recently launched service to Bogota and Rio de Janeiro and has developed an alliance with future Star Alliance-member Avianca-TACA, to increase its reach in the market. Lufthansa generates about 2% of total revenue from the Latin American region, with the airline lagging behind rivals IAG and Air France-KLM in the region.