5-Jun-2015 8:04 AM

Alitalia unveils new brand identity and livery

Alitalia unveiled (04-Jun-2015) its new brand identity and livery, which aims to "position the famous airline as a leader in innovative and sophisticated flying, and to represent the best of Italy on the world stage." The first A330-200 aircraft featuring the new livery will operate a Rome-Abu Dhabi service on 05-Jun-2015. Alitalia stated: "To reflect longevity and the airline’s illustrious history, the stylised tail logo which has characterised Alitalia since its first major rebrand 46 years ago has been updated and refined, retaining the same green, red and white colours of the Italian flag. The new logotype has been modernised and a more dominant 'A' has been introduced - a bold statement of the heights the airline is striving to reach and its enviable experience in the field of aviation." The new branding will be extended to all cabin interiors and consumer environments, including airport check-in counters, lounges, advertising channels and website. Alitalia CEO Silvano Cassano said: "The pride we hold for Alitalia is palpable. From today, this quintessential Italian brand is beginning a new journey, with a refreshed livery, and with the infrastructure and expertise in place to achieve its true potential. This new identity will allow us to bring a timeless and uniquely Alitalia style to everything we do the world over. The Alitalia brand is as potent today as ever, looking to the future with renewed vigour and optimism." [more - original PR - English/Italian]

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