JetBlue Airways confirmed (05-Aug-2013) the addition of lie-flat premium seating on its transcontinental routes from 2014. The carrier expects to launch the seats on its A321 fleet from 2Q2014, increasing frequency on routes from New York JFK to Los Angeles and San Francisco. The carrier's first four A321s, set to be delivered from late 2013, will feature 190 economy seats only. A321s delivered from early 2014 will feature 16 of the lie-flat seats and 143 economy seats. The seats, provided by Thompson Aero Seating, will be in a 2-2 and 1-1 configuration, with rows one, three and five to offer 2-by-2 seating, and rows two and four to offer private suites, with one seat on each side of the aisle. The seats will offer adjustable firmness, a massage function, a 15-inch widescreen and a 'wake-me-for-service' indicator. The carrier will also refresh the economy cabin, with moveable headrests and a new IFE system on 10.1 inch widescreens. JetBlue Airways CEO Dave Barger said: "Our customers have requested more premium options on our transcontinental flights and we listened. We decided to enter the premium transcontinental market in a way that only JetBlue can: with an intense focus on offering the best possible product for the best possible price. Transcontinental routes have had high premium fares we believe we can beat. By offering our own, unique seats and enriched service elements that will include some soon-to-be-announced partnerships, we are creating a one-of-a-kind experience that will serve this market in a way only JetBlue can." [more - original PR]
JetBlue Airways confirms addition of lie-flat premium seating on transcontinenatal services
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Close scrutiny by US regulators was always expected, as are some form of concessions in order for the agreement to ultimately gain the government’s approval. The form those concessions could take has spurred significant speculation from slot divestitures to the relinquishment of gates. Perhaps the key for Alaska is ensuring that the composition of those concessions does not compromise the economics of the transaction.
Cebu Pacific Air evaluates A350s, 787s & A330neos to support new long haul flights to US west coast
This is Part 4 in a series of analysis reports on the Philippine market.
Cebu Pacific Air has begun evaluating new-generation widebody aircraft with the objective of launching flights to the west coast of the US. The Philippine LCC is studying the A350, 787 and A330neo and plans to issue a formal tender to Airbus and Boeing in 3Q2017.
Cebu Pacific launched its long haul operation in 2013, with A330-300 services to Dubai. It now operates five long haul routes to the Middle East and Australia and also uses its A330 fleet on several short haul routes.
The airline is slated to take its eighth and final A330-300 in 1H2017, completing the first phase of its widebody strategy. Phase two of Cebu Pacific’s long haul strategy has always been to transition to a new longer-range widebody type and launch flights to California, which has the largest Filipino community not already served by Cebu Pacific. With new aircraft technology now available, and rival Philippine Airlines (PAL) pursuing rapid expansion in the US market, it is time for Cebu Pacific to strategically make its move.