13-Jun-2018 3:56 PM

JEJU air CEO: We need to expand our outbound marketing efforts

JEJU air president and CEO Seok Joo Lee, speaking at the CAPA LCCs in North Asia Summit, stated (11-Jun-2018) "online booking tools can provide new momentum for LCCs". Mr Lee said JEJU air and fellow South Korea LCCs need to invest more in information technology and "collaborate more with airports and travel agencies on the digital side". He added that JEJU air needs to "expand our inbound marketing" rather than focusing exclusively on outbound marketing, and cited AirAsia as an LCC with "strong inbound and outbound marketing".

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