Japan Airlines chairman sees LCC as a 'double-edged sword'
Japan Airlines Corp Chairman Kazuo Inamori stated that the establishment of an LCC subsidiary is "like a double-edged sword" stating that while an LCC can become a weapon against competitors, there is also a high possibility of the airline hurting itself (Kyodo/Mainichi Japan, 20-Jan-2011). Instead, the airline aims to offer quality services to avoid price competition. "We will treat premium customers with premium prices. The only way for us to survive is offering better services than other airlines that would satisfy customers," Mr Inamori said.