Iberia Express and American Airlines announced (30-Aug-2012) the launch of a codeshare agreement from 04-Sep-2012 following approval from the US Department of Transportation. The agreement will see American Airlines place its code on Iberia Express services between Madrid and its 14 destinations in Europe. Iberia Express CCO Silvia Mosquera said, "This is a strategic agreement for Iberia Express. The joint operation of our routes enables us to offer our customers better connections between Europe and North America, and optimizes our resources in terms of profitability." American Airlines vice president strategic alliances Kurt Stache said, "This new codeshare agreement provides our customers with even more options when traveling throughout Europe. Our new relationship with Iberia Express will allow customers of both our airlines to connect more conveniently when traveling between North America and Europe." [more - original PR]
Iberia Express and American Airlines launch codeshare agreement
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Since launching long haul operations in summer 2013 Norwegian has grown its long haul network to 37 routes operated in 2016. In spite of the delay in receiving the US permit for NAI, 34 of these routes are between cities in Europe and the US. The only Asian destination is Bangkok, linked to the three Scandinavian capitals.
The DoT's final decision means Norwegian can now use its Irish-registered subsidiary NAI to fly long haul routes from Europe to destinations both east and west with the same operating airline, and with EU traffic rights in both directions. This should increase its operational flexibility and cost efficiency and allow lower fares on a greater number of routes. Norwegian already has ambitious long haul growth plans. Expect these now to accelerate further, and not only to the US.
"Level": IAG's new long haul low cost brand to launch 4 routes from Barcelona, with more to come
On 17-Mar-2017, IAG announced the launch of its newest airline brand, 'Level', which it will use to operate the group's first long haul low cost flights from Jun-2017. The launch routes will be from Barcelona to Los Angeles, Oakland, Buenos Aires and Punta Cana. It will compete head to head with Norwegian on the Los Angeles and Oakland routes.
In Dec-2016, IAG had said that it had not yet decided whether to create a new brand or to operate its planned Barcelona long haul low cost routes under one of its existing brands British Airways, Iberia or even Aer Lingus. Vueling was ruled out, although its strength at Barcelona will provide connecting feed. IAG's solution is to create Level, a new airline brand, but to operate it initially with Iberia pilots and cabin crew.
IAG has also confirmed that Level will deploy two new 314 seat Airbus A330-200s (293 economy and 21 premium economy) and will create up to 250 jobs based in Barcelona. Level, IAG's first entirely new airline brand, will also look to expand to add flights from other European cities.