Gulf Air brand must be maintained in any merger: CEO
Gulf Air CEO Samer Majali stated it would be open to merger talks with International Airlines Group (British Airways and Iberia) on the condition that it could continue to operate under its existing brand (Arabian Supply Chain, 23-Sep-2010). The carrier has denied being approached to join the new carrier.
Gulf Air: “Of course it’s not off the table. Gulf Air is very much interested in global partners, whether through an alliance or in fact … in terms of mergers or acquisitions. It’s very important for us to maintain the Gulf Air brand and the name, but anything beyond that. The BA/Iberia [deal] is a good example … potential exists in that particular area to move ahead ... The plan is to move from a USD500 million loss in 2009 to a zero loss in 2010, cutting the losses by one third over a year," Samer Majali, CEO. Source: Arabian Supply Chain, 23-Sep-2010.