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18-May-2018 5:58 AM

Finnair accounts for 5%-6% of Asia-Europe traffic

Finnair CCO Juha Jarvinen, speaking at the CAPA Airline Leader Summit, stated (17-May-2018) Finnair accounts for 5%-6% of total traffic between Asia and Europe. Mr Jarvinen said in order to market effectively to retain or improve this share, Finnair has to be "on the platforms where the consumers are", which is particularly important in China.

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