Loading
8-Dec-2017 10:00 AM

Expedia Media Solutions: US, UK and Chinese travellers prioritise emotions, not dollars

Expedia Media Solutions released (06-Dec-2017) generational data on behaviour, influences and shopping habits of travellers in China, the UK and US. Key highlights include:

  • When planning a trip, US, UK and Chinese travellers prioritise trip activities, once in a lifetime and cultural experiences above all else. Expedia Media Solutions global senior director Wendy Olson Killion said: "Emotions, not dollars, are what drive decisions for most travelers today. The study revealed activities and experiences are leading priorities for travellers from the markets, ahead of deals and lowest price;
  • Travellers are receptive to ads with appealing imagery and informative content, "illustrating a real opportunity for marketers to align their content with traveler interests to spur consideration";
  • Travel days and penchant for internal or domestic trips vary between markets and generations:
    • In the US and China, Millennials travel the most, with 35 travel days p/a;
    • In the UK, Baby Boomers out travel other generations with 31 days p/a. In the UK, Generation Z travel the least, with only 21 total travel days p/a;
    • UK travellers are most likely to go abroad, while US and Chinese travellers are more likely to explore their own countries. [more - original PR]

Want More News Like This?

CAPA Membership gives you access to all news and analysis on the site, along with access to many areas of our comprehensive databases and toolsets.
Find Out More