16-May-2018 2:55 PM

easyJet to launch rewards programme with focus on cost effectiveness

easyJet announced (15-May-2018) plans to deliver a "rewards and recognition" programme to represent value to its customer base. easyJet stated: "The development of innovative schemes in other industries shows that loyalty does not need to be the expensive, complex structure at other airlines". The carrier is in the early stages of developing the proposition further and will update the market later in 2018. [more - original PR]

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