East African Community approves regional COVID-19 tourism recovery plan
East African Community (EAC) announced (16-Jul-2021) its Sectoral Council on Tourism and Wildlife Management approved the EAC regional COVID-19 tourism recovery plan. Tourism ministers from EAC partner states agreed that a coordinated approach to tourism recovery is necessary. The ministers also approved the following:
- Draft regional guidelines for the resumption of services in tourism and hospitality;
- Draft regional tourism marketing strategy, which seeks to position EAC as "the best and most affordable regional tourism destination in Africa". Measures include developing multi destination tourism products, marketing EAC as a leading regional tourism destination, branding East Africa as a leading tourism destination, enhancing the marketing policy and institutional framework and enhancing EAC tourism marketing and promotion financing.
EAC Secretary General Peter Mathuki commented: "As a region, we lost close to 70% of international tourist arrivals in 2020 coupled with massive losses in tourism earnings and tourism related jobs. The signs this year are still bleak given the recurrent waves of the pandemic". [more - original PR]