British Airways and Iberia to offer bag only fare exclusively over NDC
IAG director strategy Alistair Hartley, in IAG's Capital Markets Day 2019 presentation, commented (08-Nov-2019) on British Airways and Iberia's strategy for NDC, stating: "We are seeing, and continue to be encouraged by the adoption rates improvements of NDC in each of British Airways and Iberia". Mr Hartley added that NDC adoption over the past 12 months in British Airways increased threefold, while in Iberia increased sevenfold. He stated: "We are going to continue to drive this [adoption, developing] unique content via these digital channels through NDC". He listed two measures to drive adoption: Three times more price points for long haul services, including North Atlantic, and exclusive hand bag only fares. Mr Hartley classified the exclusive hand bag only fares as "one of the key elements differentiating the content through this channels that is going to continue to drive the adoption in this space".