14-Oct-2021 1:50 AM

ATPCO chief information officer: Travel industry should invest in processes to make sense of data

ATPCO chief information officer John Murphy, speaking at CAPA Live from Puerto Rico October 2021, stated (13-Oct-2021) the travel industry generally has plenty of data available to operate on, but is "terrible at curating and sharing that data" to use in solving "real world problems". Mr Murphy also called for industry groups to "invest in the business processes and relationships to make sense of... data and leverage knowledge, analytics and information in a single spot", in order to build upon data for use in actual business processes.

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