18-May-2018 6:39 AM

Amadeus IT Group: Airlines moving to more flexible loyalty scheme models

Amadeus IT Group global head Amadeus Loyalty Dominic Matthews, speaking at the CAPA Airline Leader Summit, stated (17-May-2018) airlines are generally moving to much more flexible loyalty scheme models. Members are increasingly being allowed to combine points with cash. Mr Matthews said more revenue is being generated from flexibility.

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