Air France-KLM to 'go looking for growth where it exists'
Air France-KLM stated (22-May-2015) its strategy can be "summed up" in the phrase "go looking for growth where it exists." Air France-KLM said: "The air transport market is a world of rapidly-developing giants where there will be no place for second division players. Clearly, growth creates size and size favours growth. Air France-KLM’s ambition is to reinforce its position as a world major with European foundations. This ambition informs our raison d’être: bring Europe closer, carry the world to Europe and welcome the world in Europe." Air France-KLM added: "We have identified three main growth levers: Asia where we plan to reinforce our existing partnerships and develop new ones with airlines which are similar to us in size, the European leisure market where we are going to accelerate Transavia’s growth, and the maintenance market where we plan to continue to make acquisitions to supplement our organic growth." [more - original PR - English/French]