Aer Arann CEO Paul Schultz announced the airline "has turned a huge corner" since emerging from examinership (RTE, 17-Jan-2011). Mr Schultz stated the airline is now “working to get back to sustained profitability”. The CEO announced plans to add 50 new staff, launch five-times weekly Shannon-Edinburgh services from 27-Mar-2011 and increase Shannon-Manchester service from four to six-times weekly - see Route Changes Table for more information. Mr Schultz said the airline is examining how the government’s cutting of PSO subsidies will affect operations.
Aer Arann 'has turned a corner'
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Norwegian Air: 10 new North Atlantic routes enabled by new narrowbody aircraft and price stimulation
Norwegian's long anticipated new trans Atlantic routes, to be launched in summer 2017, will add five airports in the UK and Ireland and three in the US to its existing long haul network. Norwegian already operates to eight US primary airports from London Gatwick. By using new narrowbody technology Norwegian is opening trans Atlantic travel to smaller cities that could not support widebody service.
The new trans Atlantic routes, the first to be operated by its Irish subsidiary NAI after receiving US rights late in 2016, will deploy new Boeing 737-8 MAX aircraft with a longer range than existing narrowbodies, and Norwegian is the European launch customer of the type.
In total there will be 10 new routes, comprising 38 weekly flights from Edinburgh, Belfast International, Cork, Shannon and Dublin serving three secondary airports on the US east coast. These are Stewart International (SWF), Providence (PVD) and Hartford Bradley International (BDL). These US airports are small and relatively unknown in Europe, and Norwegian will have to rely on price stimulation more than it has done on existing long haul routes. Nevertheless, Norwegian is once more leading the market with this innovation.
Aer Lingus part 2: vies with Icelandair, airberlin, Norwegian as leading Nth Atlantic value carrier
Aer Lingus' mission statement includes an aim to be the leading value carrier across the North Atlantic. Although this is not explicitly defined, it can validly claim to be among the top four in this category. Also vying with Aer Lingus for this title are Icelandair, airberlin and Norwegian.
Part 1 of this report on Aer Lingus looked at the development of its capacity and its financial performance, both before and after the acquisition by IAG in Aug-2015. This second part compares its North Atlantic network and its unit cost positioning with those of Icelandair, airberlin and Norwegian.
All four are currently pursuing rapid growth between Europe and North America and have similar weekly seat capacity scheduled in this market for summer 2017. Their trans Atlantic networks differ by their numbers of North American destinations, European hubs serving that region and European destinations connected to those hubs.
Aer Lingus is well placed among the four, but cannot currently claim to be the leading North Atlantic value carrier. Norwegian, with multiple European long haul bases, is developing quite differently from the other three. Moreover, although Aer Lingus is cost efficient, Norwegian has a significant CASK advantage.