Retail inMotion, foodora and SunExpress Deutschland Team Up to Bring Restaurant Meals on Board
SunExpress Deutschland, Retail inMotion and the Berlin-based food delivery start-up company, foodora, have joined forces in a unique venture, which enables passengers to order meals from selected local restaurants on SunExpress Deutschland (SunExpress) flights departing from Düsseldorf. This innovation will be tested in an initial trial commencing on the 1st of March.
During the trial period, passengers can choose between a variety of freshly-prepared, healthy meals from the following well-known restaurants, all attractively presented and delivered in sustainable packaging:
- Green Trees, healthy Australian food
- An Bahn Mi, Vietnamese street food
foodora will be a front-facing brand for the partnership and will leverage their strong relationship with both customers and restaurants as the project progresses in the future. Retail inMotion will support SunExpress in the partnership through operations management, order fulfillment, logistics and analytics.
Peter Glade, Chief Commercial Officer SunExpress comments: “If you are smaller than the others you have to be quicker! The cooperation with the startup foodora is another proof point, of how innovation can be brought to life in a leisure airline making the passenger inflight experience more enjoyable. We are proud that we have the agility and flexibility to be the first airline partner for Retail inMotion and LSG to trial this innovative concept.”
“This is exactly the kind of innovative partnership that Retail inMotion is known for,” commented José Lirio Silva, Head of Onboard Retail Europe at Retail inMotion. “By combining the high street data of foodora with Retail inMotion’s specialized onboard retail expertise and powerful technology platform, we are able to create the ultimate product portfolio for our customers’ passengers.”
“We’re very pleased to be partnering with Retail inMotion and the LSG Group to extend our brand into the skies,” commented Julius Wiesenhütter, General Manager Germany at foodora. “The foodora mission is to bring good food into our users’ lives – whether that’s at their home, at the office or in the air.”