Alpha Flight Services to be rebranded dnata catering
Monday, January 15, 2018 — dnata today commenced the rebrand of its Australia flight catering business, Alpha Flight Services, to dnata catering. The decision to rebrand to dnata catering is in line with dnata’s strategy of bringing all its global businesses under the ‘One dnata’ umbrella where possible.
Alpha’s 11-unit operation in Australia employs over 1,700 people, and leads the market in providing onboard meals and retail services to 39 airline customers.
“The Alpha Flight Group was acquired by us in 2010 and Alpha in Australia is the last location outside the UAE and the UK to be rebranded to dnata,” said Robin Padgett, Divisional Senior Vice President, Catering.
“Bringing our global brands under the dnata name allows us to better leverage the strengths and synergies that come with being a group.
The project, which will last three to six months, includes uniforms, vehicles, buildings and documentation. Roles, positions and employment contracts are not impacted.