Aer Lingus Selects Boxever to Deliver a World-Class Personalized Customer Experience in the Sky and
07-Nov-2017 Aer Lingus Selects Boxever to Deliver a World-Class Personalized Customer Experience in the Sky and on the Ground
Partnership Supports Aer Lingus’ Growth Strategy by Driving Increased Direct Bookings and Ancillary Revenues
Boxever, the Customer Intelligence Cloud for marketers, today announced that Aer Lingus, Ireland’s only four-star airline, has selected Boxever to help deliver on its promise of industry leading guest experience. Aer Lingus partnered with Boxever because of their deep expertise in the travel industry, proven track record in working with the world’s leading airlines and best-of-breed technology.
Aer Lingus is using Boxever’s Customer Intelligence Cloud to harness guest data, including historical, behavioral and purchasing insights to gain a holistic view across digital and offline channels. Quite simply, this allows Aer Lingus to better anticipate and deliver on the needs of its guests, creating a true personalized customer journey.
“We are delighted to partner with Aer Lingus, our country’s national airline, to empower them to deliver a highly-personalized customer experience,” said Dave O’Flanagan, CEO of Boxever. “In this industry, airlines have a two-fold challenge: exceeding the demands of today’s traveler, while also innovating to stay ahead of the competition. By partnering with Boxever to analyze and act upon its customer data, Aer Lingus can improve the overall travel experience, increase brand loyalty and drive new sources of revenue. The initial deployment of Boxever in Aer Lingus significantly exceeded revenue targets and we are looking forward to continuing our successful partnership.”
Known for its exceptional service and value prices, Aer Lingus has been providing stand-out travel experiences for over 80 years. It is the first and only Irish airline to receive a 4-Star rating from Skytrax, the world’s leading airline and airport rating organization. Given the changing landscape of customer expectations, the airline recognized the need to extend this level of service across all points in the customer journey.
“We put our guests at the center of everything we do at Aer Lingus,” said Mike Rutter, Chief Operating Officer at Aer Lingus. “To continue delivering on our mission of providing a superior guest experience, we needed a partner that would help us capture data that allows us to anticipate the needs of our guests along their journey and create a personalized engagement across all channels. Boxever built trust and credibility with our team by developing a program that leveraged the company’s rich history in travel, domain experience and industry-leading Customer Intelligence platform.”