Volaris-Frontier codeshare is a logical evolution of the ULCC airline model in the Americas
Just as low cost airlines have ditched the model’s traditional playbook, ultra low cost airlines are also breaking the mould in order to remain competitive on a global scale. The most high profile example is the recent declaration by the ULCCs Frontier and Volaris to forge a codesharing agreement later in 2018.
The two airlines are tied together by Indigo Partners, which is a major shareholder in Volaris, and Frontier’s owner. The deepening ties between Frontier and Volaris follow Indigo’s massive Airbus order for 430 jets for operation by the four airlines in which it holds stake – Frontier, Volaris, JetSMART and Wizz Air.
Although codesharing brings a certain level of complexity to the operations of Volaris and Frontier, the rewards are worth the risks. The proposed codeshare is Frontier’s and Volaris’ answer to changing dynamics in the Mexico-US transborder market. Those changes include a powerful new immunised joint venture between Mexico’s largest airline, Grupo Aeromexico, and Delta Air Lines.
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