Transforming, then digitising, the airline business. Breaking down the airline silos

Most observers will agree that the airline industry - and its archaic forms of regulation - needs to be transformed, or even disrupted. Beyond that agreement, introducing real change has its challenges.

In an essentially bilaterally governed industry, achieving widespread change can often more about motherhood statements than making major breakthroughs. It is one thing to aspire to the improbable, another to achieve the unlikely.

One area where real advances have been made however is in the uncontroversial but very effective area of digitisation of the industry. But the days of easy returns are over and new levels of innovation are going to be needed in order to deliver greater value and create a competitive edge for any airline.

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