Thai VietJet Air Part 2: international expansion will be challenging for VietJet’s new JV
Thai VietJet Air has launched scheduled services with two domestic routes and flights to neighbouring Vietnam, the home market of its parent. The start-up, which is 49% owned by the VietJet Group, is considering the addition of several domestic and international routes in the coming months as it is allocated more A320s from VietJet’s 200 aircraft-strong order book.
However both domestic and international expansion will be challenging, given the already intense competition in Thailand’s short haul LCC sector. Virtually every market Thai VietJet is evaluating is already served by more established LCCs, and /or is also being targeted by other Thai LCCs.
This is the second half of an analysis report on Thai VietJet Air’s launch of scheduled services and outlook. The first part focused on the new LCC’s prospects in the domestic market. This part examines opportunities for Thai VietJet in Thailand’s international market.
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