Thai Airways uses Thai Smile to pursue rapid strategic expansion of ASEAN network
Thai Airways and its regional subsidiary Thai Smile are accelerating expansion in Southeast Asia as part of a new strategy for the ASEAN market. Under the new strategy, Thai Smile is increasing focus on Southeast Asia while pursuing closer integration with its parent airline.
Thai Smile plans to launch several new international destinations within Southeast Asia by the end of 2016. The new Thai Smile routes will boost the Thai Airways Group’s ASEAN network from 12 to 18 international destinations, while increasing capacity to some existing destinations which will be served by both brands.
The new strategy is a positive step as Thai has fallen behind its competitors in developing a regional network. The expanded presence in ASEAN – and the long overdue closer integration between Thai Airways and Thai Smile – should also generate new feed for Thai’s long haul network.
To access CAPA Premium Analysis you need a CAPA Membership
Your window into the latest insights
CAPA employs an industry-leading Analyst team based in Europe, North America, Asia and Australia who offer unique perspectives and independent and accurate commentary of critical industry developments globally. CAPA Members rely on our Analysis to unlock valuable insights and actionable intelligence to keep ahead of the game.
Big picture strategic view
Our Analysts don’t just report the news - they take a big picture strategic view of aviation dynamics, issues and trends and analyse the implications of these developments for you.
The CAPA Analyst team is based globally to ensure our CAPA Members have access to independent, unique perspectives covering an entire spectrum of daily, worldwide commercial aviation developments.
Customise your Alerts
CAPA Members can use CAPA Alerts to receive daily, weekly or monthly and customised updates on our Analysis.
I'm very impressed by the factual and detailed analysis CAPA is always doing.- CEO, Airline Member
Phone: +61 2 9241 3200 | Email: email@example.com