East Africa’s largest airline, Kenya Airways, is considering setting up a low cost subsidiary to operate some of its domestic and regional routes to meet rising competition in its core markets. Kenya Airways’ start-up LCC, to be named Jambo Jet (Jambo means “hello” in Swahili), will compete with Fly540, AirKenya and Jet Link. Jambo Jet will take over and complement some of Kenya Airways’ regional and domestic routes, and may even launch new routes for the parent company.
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