Rebundling: The inevitable conclusion to the unbundling race for airline ancillary revenues

Airlines are falling all over themselves to develop new merchandising options to increase ancillary revenue. After all, this high-yield revenue offers a life savings mechanism to keep airlines afloat in tough economic periods. While the trend is still unbundling, airlines are taking different views on how they go about it, with the legacies on the one hand taking items that were once part of the ticket – such as American’s latest USD8 charge for a blanket – and charging for them.

This CAPA Premium Analysis article is 1,481 words.

To access CAPA Premium Analysis you need a CAPA Membership

Your window into the latest insights

CAPA employs an industry-leading Analyst team based in Europe, North America, Asia and Australia who offer unique perspectives and independent and accurate commentary of critical industry developments globally. CAPA Members rely on our Analysis to unlock valuable insights and actionable intelligence to keep ahead of the game.

Big picture strategic view

Our Analysts don’t just report the news - they take a big picture strategic view of aviation dynamics, issues and trends and analyse the implications of these developments for you.

Global intelligence

The CAPA Analyst team is based globally to ensure our CAPA Members have access to independent, unique perspectives covering an entire spectrum of daily, worldwide commercial aviation developments.

Customise your Alerts

CAPA Members can use CAPA Alerts to receive daily, weekly or monthly and customised updates on our Analysis.

I'm very impressed by the factual and detailed analysis CAPA is always doing.

- CEO, Airline Member
To learn more, contact us:
Phone: +61 2 9241 3200 | Email: membership@centreforaviation.com