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Premium demand stays strong

In its industry profit upgrade report this week, IATA confirmed

that the rapid growth of premium traffic in some markets, which has boosted

the profitability of network carriers, “should continue”. “Fast

growth” in business travel between Europe and Asia has been driven by

strong economic growth and trade flows, as well as liberalisation, while the

‘open skies’ accord between the US and EU and increased access to

the US-China market should also boost growth on North Atlantic and Pacific premium

travel markets, according to the industry body.

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