Malaysia Airlines subsidiary Firefly reduces ATR fleet as competition with Malindo intensifies

Malaysia Airlines regional subsidiary Firefly has cut its fleet by six aircraft and slashed domestic capacity at its Kuala Lumpur Subang Airport base by approximately 40% as part of a turnaround attempt. Firefly now operates only 12 ATR 72 turboprops, down from 18 aircraft a few months ago.

Firefly has been significantly impacted by extremely aggressive expansion at Lion Group’s Malaysian JV, Malindo Air. Malindo has quickly expanded its Subang operation since it was launched in 2013 and now has 16 ATR 72s, all of which are based at Subang.

Malindo has injected new competition across all of Firefly’s previously exclusive domestic routes from Subang. While Malindo has been able to stimulate some demand, yields have plummeted and load factors are very low.

This CAPA Premium Analysis article is 1,817 words.

To access CAPA Premium Analysis you need a CAPA Membership

Your window into the latest insights

CAPA employs an industry-leading Analyst team based in Europe, North America, Asia and Australia who offer unique perspectives and independent and accurate commentary of critical industry developments globally. CAPA Members rely on our Analysis to unlock valuable insights and actionable intelligence to keep ahead of the game.

Big picture strategic view

Our Analysts don’t just report the news - they take a big picture strategic view of aviation dynamics, issues and trends and analyse the implications of these developments for you.

Global intelligence

The CAPA Analyst team is based globally to ensure our CAPA Members have access to independent, unique perspectives covering an entire spectrum of daily, worldwide commercial aviation developments.

Customise your Alerts

CAPA Members can use CAPA Alerts to receive daily, weekly or monthly and customised updates on our Analysis.

I'm very impressed by the factual and detailed analysis CAPA is always doing.

- CEO, Airline Member
To learn more, contact us:
Phone: +61 2 9241 3200 | Email: membership@centreforaviation.com