Lufthansa Group’s new joint venture with Singapore Airlines (SIA) will significantly improve Lufthansa’s position in the key offline markets of Australia, Indonesia and Malaysia. Lufthansa anticipates it will be able to implement the new JV in early 2017, to cover four markets in Asia Pacific along with four markets in Western Europe.
The JV should improve Lufthansa’s ability to compete against Gulf carriers. It should also help support additional nonstop capacity from Singapore to Germany and Switzerland.
This is Part 1 in a series of analysis reports on the Lufthansa-SIA JV. This part will focus on Australia, which is Lufthansa’s largest offline market in Asia Pacific. Subsequent parts will examine in more detail the Singapore market along with Indonesia and Malaysia, which are Lufthansa’s two largest offline markets in Southeast Asia.
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