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LCC opportunities: going international vs staying domestic, ancillary revs, partnerships and yield

Almost by definition, the opportunities presented to the LCC sector imply introducing some form of differentiation, at least temporarily. In an industry whose product is constantly challenged to avoid being a mere commodity, it is difficult to maintain a difference for long, be it technically, operationally or for example in in-flight services. Imitation comes quickly. But some carriers stand out, at least holding on to a special position for many years; again, Southwest has been one of these.

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