The LCC Iceland Express launched four times weekly Keflavík-New York Newark service on 01-Jun-2010, with the carrier reporting that bookings on the route have been "very good". Owned by the Icelandic investment company Fengur, a sister company of Fons Eignarhaldsfelag, which took over the original owner, Northern Travel Holding, Iceland Express appears to have escaped the meltdown of the Icelandic financial services sector.
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