easyJet’s founder, Sir Stelios Haji-Ioannou, filed a claim with London’s High Court, accusing easyJet of damaging its brand by linking it too closely with ancillary businesses. A brand licence agreement between EasyGroup, wholly owned by Sir Stelios, and easyJet specifies that 75% of the airline’s annual sales must be derived from its core business. The two companies are in disagreement over what is considered “core” business, with EasyGroup stating the airline has moved beyond this by selling co-branded credit cards, advertising space on its website and selling customer data to third parties.
To access CAPA Premium Analysis you need a CAPA Membership
Your window into the latest insights
CAPA employs an industry-leading Analyst team based in Europe, North America, Asia and Australia who offer unique perspectives and independent and accurate commentary of critical industry developments globally. CAPA Members rely on our Analysis to unlock valuable insights and actionable intelligence to keep ahead of the game.
Big picture strategic view
Our Analysts don’t just report the news - they take a big picture strategic view of aviation dynamics, issues and trends and analyse the implications of these developments for you.
The CAPA Analyst team is based globally to ensure our CAPA Members have access to independent, unique perspectives covering an entire spectrum of daily, worldwide commercial aviation developments.
Customise your Alerts
CAPA Members can use CAPA Alerts to receive daily, weekly or monthly and customised updates on our Analysis.
I'm very impressed by the factual and detailed analysis CAPA is always doing.- CEO, Airline Member
Phone: +61 2 9241 3200 | Email: firstname.lastname@example.org