Clear Channel Outdoor has renewed its advertising concession
at Oslo Gardemoen Airport. The new long-term contract is effective from 1 January
2008 and will involve the installation of innovative, contemporary display concepts,
including digital signage.
Paul Meyer, Global President and Chief Operating Officer of Clear Channel Outdoor, said: "Retaining the Oslo contract was a key objective for our airport business in 2007. In conjunction with the rollout of our digital offering at our European flagship airport in Zurich, Switzerland, this renewal significantly strengthens our airport digital strategy worldwide."
Clear Channel Norway has held the primary advertising contract at Gardemoen since January 2003. Under the new contract, the company will invest in a radical update of signage at the airport, utilising modern technology to optimise advertising effectiveness while minimizing visual clutter.