Airlines around the world of all shapes and sizes are busy mining the potential of ancillary revenue sources. That is because the lifeblood of the airline industry – ticket sales – are weak and yields are depressed and the outlook for a recovery is not especially promising. IATA this week estimated that USD80 billion in revenues would vanish from global airline industry coffers this year, falling to USD455 billion, or 15% lower than 2008 levels. But a little reported feature in IATA’s forecast is the expectation that “other revenue” (ie non passenger/cargo) would grow by almost 6% this year to around USD56 billion worldwide.
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