Madrid (AMADEUS) - Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, has rolled out a new technology solution which will revolutionise the low cost airline market by providing comprehensive access for the first time, to sales through travel agents and corporate customers. Amadeus Ticketless Access is a breakthrough which enables up-to-the-minute fare and flight information from ticketless carriers to be displayed alongside those of full service airlines through the Global Distribution System (GDS). Equally important, it eliminates an estimated 3-5 EURO per booking in added technology costs, currently faced by LCCs that distribute through this channel.
Amadeus Ticketless Access provides Sterling with access to the GDS channel without significant expenditure as the airline does not place inventory into the GDS and all transactions are carried out using Sterling's existing system. The benefit to Sterling is two-fold: a reduced distribution cost and increased reach across Europe whilst retaining full control of all content.
Hansen continued: "We expect the new solution to deliver significantly increased bookings from business travellers and inbound traffic which will have a major impact on our commercial objectives."