This is the Perspective from today's edition of Europe Airline Daily - the comprehensive new pre-digested daily update on strategic news from Europe, saving you time and keeping you right up to date. Complimentary subscriptions to this report are currently available. Register now!
The airline business is peopled by some of the more intelligent and market-savvy managers of any industry. They have to be to survive. Airlines are so complex and the competition so intense, while external, uncontrollable influences are so extensive that a merely average leader will fall at the first hurdle.
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