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What’s REALLY happening with premium demand?


On Monday, British Airways reported an 8.6% fall in premium sales for the month of September – and its share price slumped 12%. Yesterday the share price fell a further 11.6%, as the combination of a sagging premium market and a weak outlook, as Britain’s economy turns to mud, conspired to spook the market. [425 words]

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Graphs and data:

  • IATA Premium traffic: Atlantic: Jan-Jul-08
  • IATA Premium traffic: Europe and Europe-Asia: Jan-Jul-08
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