What’s Driving Demand For Inbound Travel And Tourism? The Role Of Air Services Partnerships
A surge in inbound tourism to the region from China has rapidly inflated growth, notably in Australia, where a dozen Chinese airlines operate at various levels of activity. Chinese tourists to Australia now exceed New Zealanders, the longstanding #1. As by far the largest spenders when on their holidays, this has offered a bonanza to the economy and the national tourism industry.
But it is unlikely that the growth rates experienced in recent years will be maintained. Already there are signs of a slowdown. Much of the growth has been led by supply at very low fares and as some of the enthusiasm by provincial governments to provide subsidies wanes, a period of stabilisation is likely.
- What are the main source markets for Australian inbound tourism?
- What are the key source markets for international growth?
- Is the region well positioned to attract key inbound markets?
- How can the whole of Australasia target further growth?
Session Provocateur: Tourism Australia, International Operations & Aviation Development Manager, Trent Banfield
- South Australian Tourism Commission, Manager Aviation and Access, Mark Gill
- Tourism Australia, International Operations & Aviation Development Manager, Trent Banfield
- Tourism & Events Queensland, Aviation and Trade Director, Sharyn Brydon
- Tourism Tasmania, Director Access & Aviation, Hans Van Pelt
- Tourism Western Australia, Director Aviation Development and Policy, Claire Werkmeister